The Role of Social Media for Small Business

The Role of Social Media for Small Business

Social Media Marketing

Advice for growing your small business on social media

The goal of social media marketing is to get noticed, get shared, reach new audiences and create product brand awareness. By spreading the word about your product from customer to customer on social media channels like Facebook, Twitter, LinkedIn, YouTube, Google+, and others, you can gain greater trust of what your message transmits because it is shared between trusted “friends.”

Facebook and Twitter are the most popular social media channels, followed closely by YouTube, LinkedIn, and Google+. In addition to a large number of users, these platforms offer benefits to business owners.

Social media allows you to share with your followers anything new about your company, and when you give them valuable information they might share it with their friends and family—generating instant referrals! The easiest customer to lose is the one you don’t speak with. Forge stronger bonds with your customers by building relationships through social media.

No matter what your business is, or how new you are to social media, there are a few simple steps that can help you achieve your social media marketing objectives:

1. Networking

Search for users who you think fall into your target audience segment and add them to your network. When placing a request to add users to your network, it is always better to accompany such requests with a personalized message. You can also join groups that pertain to your line of business or interests.

The goal isn’t to sell your products, but to ‘engage’ and provide information your audience will find useful as it relates to your company. For example, rather than a product demonstration video, share footage of someone using and loving the benefits of your product on YouTube. It serves to promote your product, becomes instantly searchable online, and can reach a greater audience.

2. Propagating your online presence

Announce your social media presence by adding links to your social media pages on your website, e-mail signature line or newsletter. Having social media profiles for your business greatly helps with SEO, with each social media platform generating a link to your website.

Another way to propagate your online presence is by adding pay-per-click (PPC) advertisements, which can be excellent for small businesses. PPC is a great tool, because it helps small businesses that don’t have a big budget start a marketing campaign where you pay a fee each time one of your ads is clicked.

3. Connecting

Stay connected with your followers and group members. Social media marketing is easy to start, but requires effort to maintain. And like many networking efforts, results are usually not immediate.

Be consistent in your online participation; It is not a one-time effort. It is about building a relationship—and relationships take time. Be consistent in your social media communication. Have an interesting

tweet/post/update at least every day. However, don’t over post, posting 10 times a day can annoy your audience and make them stop following.

To summarize, start on any of the big platforms, connect with people and businesses that fit your industry, post something new everyday, try videos and new ideas, and be patient with expectations… It’s easy!

Success on Social Media Doesn’t Always Mean Popularity

Success on Social Media Doesn’t Always Mean Popularity

Social Media Marketing

Becoming popular on social media is something that takes time, but which can reap huge rewards for your business or brand once it happens. The problem with popularity is that you can often become a hit for all the wrong reasons. Yes, you may be getting likes, shares, and retweets by the barrel load, but are you actually seeing your bottom line impacted by all of that love? If your sales remain stagnant during your viral uprising, it may well be that what you are delivering is of little value.

In the days before social media, it wasn’t uncommon to see websites with a little hit counter down on the bottom corner. The feeling was that the higher the number went, the more of a success your website was. There is a reason that those counters are now gone, and it’s because they gave a false sense of popularity that had no bearing on the actual success of the business. For many, getting people to the site was easy, but engaging them and making them stay was the hard part. The only way to do that on a consistent basis is to deliver quality content. Do that, and the numbers start to mean something.

Let’s look at social media popularity in the same way as we did the websites of old.Online success in social media is often measured by the number of followers that someone has. People like Kim Kardashian can post huge numbers simply by revealing more skin than usual on a series of Instagram pictures, and while there are plenty who see that as a great marketing move, there are plenty more who see the error of her ways. Yes, those images will “blow up the internet,” but a lot of the conversation has to do with her vanity, and how much people dislike her. If you have a large portion of people on social media hating what you do, it’s not going to be good for your business as a whole.

There is something to be said for subtlety and consistency, and you can use both of those traits to gain social media popularity in the correct way. It’s a longer road to travel than you would have to take if you went the nudity route, but it’s one that you can actually feel good about at the end of the day.

The right road is a tricky one that is tough to navigate at times, and you will feel the urge to perhaps try something a little drastic and dramatic. Rather than giving in to the dark side, why not employ the services of a social media management team who can help you get to where you want to be in a way that is painless and free from potential embarrassment. That is what you get when you partner with Bumped Head Productions, as they know what it takes to be popular on social media, and all without asking you to sacrifice your integrity.

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