The Role of Social Media for Small Business

The Role of Social Media for Small Business

Social Media Marketing
Advice for growing your small business on social media The goal of social media marketing is to get noticed, get shared, reach new audiences and create product brand awareness. By spreading the word about your product from customer to customer on social media channels like Facebook, Twitter, LinkedIn, YouTube, Google+, and others, you can gain greater trust of what your message transmits because it is shared between trusted "friends." Facebook and Twitter are the most popular social media channels, followed closely by YouTube, LinkedIn, and Google+. In addition to a large number of users, these platforms offer benefits to business owners. Social media allows you to share with your followers anything new about your company, and when you give them valuable information they might share it with their friends and…
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Success on Social Media Doesn’t Always Mean Popularity

Success on Social Media Doesn’t Always Mean Popularity

Social Media Marketing
Becoming popular on social media is something that takes time, but which can reap huge rewards for your business or brand once it happens. The problem with popularity is that you can often become a hit for all the wrong reasons. Yes, you may be getting likes, shares, and retweets by the barrel load, but are you actually seeing your bottom line impacted by all of that love? If your sales remain stagnant during your viral uprising, it may well be that what you are delivering is of little value. In the days before social media, it wasn’t uncommon to see websites with a little hit counter down on the bottom corner. The feeling was that the higher the number went, the more of a success your website was. There…
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ReMarketing

ReMarketing

Social Media Marketing
Remarketing On May 15, 2017, all properties using Remarketing with Google Analytics will be enhanced to take advantage of new cross-device functionality. This is an important update to your remarketing settings, which may relate to your privacy policy. The change means that advertisers will be able to show ads to users who visited their sites on one device on another device when signed in, just as Facebook and other platforms have long been doing. Google had been relying on cookies and mobile IDs for retargeting, which don’t carry across devices. The shift also means advertisers should think differently about frequency capping and message sequencing in their campaigns, now that they’ll be able to reach users across mobile, desktop and tablet. Advertisers should review their privacy policies regarding data collection and consider…
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SEO AND MOBILE RESPONSIVE

SEO AND MOBILE RESPONSIVE

Social Media Marketing
Why is a Responsive Design for a Website important There are factors that play a key role in improving your SEO, but responsive design is something that cannot be ignored, and without it your SEO picture will be incomplete. Here are the main reasons why it is so important. Googlebots take RWD Seriously At the fundamental level, responsive design is so ‘valuable’ from an SEO point of view because of its unified code base. Despite the onset of RWD tech many years ago, a considerable percentage of websites continue to have two versions – desktop and mobile. The underlying concern is that Googlebots and other search engine bots give importance to simple and neat page hierarchy, which they can only find in responsive sites. The concept of one-website-many devices. Google…
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The Value of Social Media Marketing

The Value of Social Media Marketing

Social Media Marketing
As a Social Media Expert, it can be difficult to prove the value of your social media marketing strategy to your Clients or a company you work for. Social media is sometimes seen as only a supplementary piece to your marketing strategy, something that your company does because they ‘know they should be doing it’. However, social media marketing can be a very powerful and worthwhile way to interact with your past, present and future clients or consumers. Proving the success of your campaigns to Business owners and companies can be difficult, especially when you don’t know what to report. Check out these relatively simple tips that will help you show the value of your social media strategy to business owners or yourself, and have an impact on creating future…
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