Becoming popular on social media is something that takes time, but which can reap huge rewards for your business or brand once it happens. The problem with popularity is that you can often become a hit for all the wrong reasons. Yes, you may be getting likes, shares, and retweets by the barrel load, but are you actually seeing your bottom line impacted by all of that love? If your sales remain stagnant during your viral uprising, it may well be that what you are delivering is of little value.

In the days before social media, it wasn’t uncommon to see websites with a little hit counter down on the bottom corner. The feeling was that the higher the number went, the more of a success your website was. There is a reason that those counters are now gone, and it’s because they gave a false sense of popularity that had no bearing on the actual success of the business. For many, getting people to the site was easy, but engaging them and making them stay was the hard part. The only way to do that on a consistent basis is to deliver quality content. Do that, and the numbers start to mean something.

Let’s look at social media popularity in the same way as we did the websites of old.Online success in social media is often measured by the number of followers that someone has. People like Kim Kardashian can post huge numbers simply by revealing more skin than usual on a series of Instagram pictures, and while there are plenty who see that as a great marketing move, there are plenty more who see the error of her ways. Yes, those images will “blow up the internet,” but a lot of the conversation has to do with her vanity, and how much people dislike her. If you have a large portion of people on social media hating what you do, it’s not going to be good for your business as a whole.

There is something to be said for subtlety and consistency, and you can use both of those traits to gain social media popularity in the correct way. It’s a longer road to travel than you would have to take if you went the nudity route, but it’s one that you can actually feel good about at the end of the day.

The right road is a tricky one that is tough to navigate at times, and you will feel the urge to perhaps try something a little drastic and dramatic. Rather than giving in to the dark side, why not employ the services of a social media management team who can help you get to where you want to be in a way that is painless and free from potential embarrassment. That is what you get when you partner with Bumped Head Productions, as they know what it takes to be popular on social media, and all without asking you to sacrifice your integrity.

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