
The Role of Social Media for Small Business
Advice for growing your small business on social media The goal of social media marketing is to get noticed, get shared, reach new audiences and create product brand awareness. By spreading the word about your product from customer to customer on social media channels like Facebook, Twitter, LinkedIn, YouTube, Google+, and others, you can gain greater trust of what your message transmits because it is shared between trusted "friends." Facebook and Twitter are the most popular social media channels, followed closely by YouTube, LinkedIn, and Google+. In addition to a large number of users, these platforms offer benefits to business owners. Social media allows you to share with your followers anything new about your company, and when you give them valuable information they might share it with their friends and…