The Role of Social Media for Small Business

The Role of Social Media for Small Business

Social Media Marketing
Advice for growing your small business on social media The goal of social media marketing is to get noticed, get shared, reach new audiences and create product brand awareness. By spreading the word about your product from customer to customer on social media channels like Facebook, Twitter, LinkedIn, YouTube, Google+, and others, you can gain greater trust of what your message transmits because it is shared between trusted "friends." Facebook and Twitter are the most popular social media channels, followed closely by YouTube, LinkedIn, and Google+. In addition to a large number of users, these platforms offer benefits to business owners. Social media allows you to share with your followers anything new about your company, and when you give them valuable information they might share it with their friends and…
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Success on Social Media Doesn’t Always Mean Popularity

Success on Social Media Doesn’t Always Mean Popularity

Social Media Marketing
Becoming popular on social media is something that takes time, but which can reap huge rewards for your business or brand once it happens. The problem with popularity is that you can often become a hit for all the wrong reasons. Yes, you may be getting likes, shares, and retweets by the barrel load, but are you actually seeing your bottom line impacted by all of that love? If your sales remain stagnant during your viral uprising, it may well be that what you are delivering is of little value. In the days before social media, it wasn’t uncommon to see websites with a little hit counter down on the bottom corner. The feeling was that the higher the number went, the more of a success your website was. There…
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